LG AI DD / AI Wash Washer (IFA 2025): Auto Cycle Selection and Up to 60% Less Microplastic — Does Laundry Need AI?
Official announcement republished verbatim (not rewritten or translated); source linked on this page.（Original language：English）
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New Laundry Lineup Delivers Industry-Leading Efficiency, Sustainability and Smart Performance Tailored for European Lifestyles
SEOUL, South Korea , Aug. 21, 2025 /PRNewswire/ -- LG Electronics (LG) is set to showcase a comprehensive suite of advanced AI-powered laundry solutions with maximized energy efficiency at IFA 2025. The new lineup meets a growing demand for sustainable appliances in the European market, with energy-efficient laundry products that accommodate a variety of lifestyles and living spaces.
At the center of the lineup is the LG HeatPump WasherDryer – also known as LG WashCombo – which integrates the essential benefits of LG's washer and dryer in an all-in-one unit. First introduced in Europe as part of LG's premium SIGNATURE lineup, the original model earned the highest efficiency rating of Energy Class A for its full washing-to-drying cycle. The new HeatPump WasherDryer upholds this benchmark, once again delivering Energy Class A performance across the entire cycle. Equipped with cutting-edge DUAL Inverter HeatPump™ technology and low-GWP refrigerants such as R290, the WasherDryer delivers exceptional energy efficiency while meeting Europe's strict standards. Its built-under design with large load capacity optimizes space utilization for European households, while advanced AI algorithms provide tailored fabric care. With this highly efficient lineup, LG aims to reinforce its leadership in Europe's energy-conscious washer-dryer all-in-one market.
Grounded in its sustainability efforts, LG's new washers feature the Microplastic Care Cycle, which reduces up to 60 percent * of microplastics released from synthetic fibers during washing. In addition, advanced AI motion control enhances energy efficiency to the industry's highest level. Leveraging AI Core-Tech driven by LG's innovative AI DD™ technology, the washers' AI Wash™ function detects weight to select the optimal wash pattern – minimizing damage to delicate fabrics while consuming less energy.
LG's new dryer models also achieve industry-leading Energy Class A efficiency. Powered by the AI Dual Inverter™ technology, the AI Dry™ feature intelligently detects the weight, fabric type and humidity of the load, to adjust the drying speed, particularly for soft fabrics, and reduce energy consumption.
Recognizing that many European customers prefer installing appliances themselves, LG provides self-installation checkup features through the LG ThinQ service. Moreover, the newly introduced Comfort Kit for the new 24-inch European laundry lineup enhances usability and accessibility for all households.
With this expanded portfolio of heat pump laundry solutions, LG continues to grow its presence in Europe by addressing local needs and preferences. Intuitive displays, streamlined controls and automatic cycle optimization simplify everyday laundry tasks, while stylish designs – including the 24-inch WashTower European model available in multiple colors – seamlessly integrate into modern interiors.
"Drawing on extensive customer insights and advanced AI, LG has gained a deep understanding of Europeans' unique lifestyles and laundry habits," said Lyu Jae-cheol , president of the LG Home Appliance Solution Company. "This enables us to deliver solutions tailored to local needs, further strengthening our leadership in Europe across the global home appliance market."
* Tested by Intertek in July 2023, comparing the Microplastic Care Cycle and the Mixed Fabric Cycle of model F4Y7EYPBW by measuring the amount of microplastics filtered through a 20 ㎛ filter when washing a 3kg of load (100 percent polyester training jacket). Results may vary depending on clothing and the usage environment.
About LG Electronics Home Appliance Solution Company
The LG Home Appliance Solution Company (HS) is a global leader in home appliances and AI home solutions. By leveraging industry-leading core technologies, the HS Company is committed to enhancing consumers' quality of life and promoting sustainability. The company develops thoughtfully designed kitchen and living appliance solutions and has recently integrated LG's Robot Business Division to incorporate advanced robot technologies into its home solutions. Together, these products offer enhanced convenience, exceptional performance, efficient operation and sustainable lifestyle solutions. For more news on LG, visit www.LGnewsroom.com .
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LG Electronics (LG) is expanding its presence in the commercial laundry market with the global launch of the LG Professional Laundry lineup....
LG Electronics (LG) is expanding its presence in the commercial laundry market with the global launch of the LG Professional Laundry lineup....
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Specifications
- Motor / sensing
- AI DD direct drive — senses fabric type/weight, adapts wash motion
- Auto cycle
- AI Wash auto-determines and selects the cycle
- Microplastics
- Microplastic Care — up to 60% reduction (per LG)
- Drying
- Inverter heat-pump for efficiency
- Smart ecosystem
- LG AI Home / ThinQ integration
- Debut
- IFA, September 2025
- Availability / Price (official)
- Per LG regional sites
Sources
Specs and launch info are cited from official sources; the analysis is our own original writing.
At the IFA show in September 2025 LG unveiled a new generation of AI-driven, energy-focused laundry solutions. The opinions and analysis here are our own; specs are cited from LG's official press release (see sources). Core configuration: an AI DD direct-drive motor that senses fabric type and load weight and adapts wash motion; AI Wash that automatically determines and selects the cycle; Microplastic Care that LG cites as reducing up to 60% of microplastic emissions; an inverter heat-pump dryer for efficiency; and LG AI Home integration via ThinQ.
Our take: AI in a washer is easy to dismiss as gimmickry, but two things here carry real value. First is Microplastic Care — microplastics entering waterways is a genuine environmental problem, and reducing them at the source is commendable, though "up to 60%" is a best-case figure that depends on fabric. Second is the inverter heat-pump dryer, widely accepted as more efficient than traditional resistive drying. AI Wash's auto cycle selection is convenient for anyone who'd rather not study care labels, though veterans often trust their own manual settings. A caveat: AI and connectivity raise the price and add software dependence and repair complexity, while a washer ultimately comes down to cleaning power, durability and water/energy use. In short: great for the eco-minded, efficiency-focused, one-touch crowd; for those who want simple durability on a budget, a solid basic model is more sensible.
An honest note: pricing, model type (front/top load, washer-dryer combo), energy labels and launch timing follow LG's regional sites and channels; the "up to 60% microplastic" claim, AI features and capacity can vary by model and region, so verify the local product page and energy label before buying.
Pros
- Microplastic Care cuts microplastics at the source — a real eco gain
- Inverter heat-pump drying is widely accepted as more efficient
- AI Wash auto cycle selection is great one-touch convenience
Cons
- "Up to 60%" is best-case and depends on fabric
- AI and connectivity raise price and add software/repair complexity
- Veterans trust manual settings — auto cycles aren't always a win
Discussion