Samsung Bespoke AI Jet Ultra: The Self-Proclaimed 'World's Most Powerful' Cordless Vacuum — How Strong Is 400W?

Groundbreaking new vacuum cleaner unveiled at Samsung’s annual global launch event is now ready to expand to the global market

▲ Bespoke AI Jet Ultra in a hallway

Samsung Electronics today announced the global rollout of the Bespoke AI Jet Ultra, the world’s most powerful cordless stick vacuum cleaner, 1 which was unveiled at the Welcome to Bespoke AI global event held this month. Featuring the upgraded AI Cleaning Mode 2.0 and advanced HEPA filtration system, this latest innovation builds on Samsung’s leadership in smart home cleaning appliances.

“Samsung has proven its next level innovation in the cordless stick vacuum cleaner segment by launching the most powerful model in the world,” said Jeong Seung Moon, EVP and Head of the R&D Team for Digital Appliances Business at Samsung Electronics. “Building on the previous achievement of the Bespoke Jet AI, which was the world’s first UL verified AI-powered cordless stick vacuum cleaner, 2 we’re confident that this new model will be a true game changer in the global market.”

▲ Bespoke AI Jet Ultra in a living room

The Bespoke AI Jet Ultra boasts suction power of up to 400W 3 to tackle even the toughest cleaning tasks. The HexaJet Motor is the key component that generates high suction power. Its unique Hexagon stator structure with a second-stage diffuser and an impeller with the reduced thickness improve airflow and increase motor efficiency, thus enabling up to 400W of suction power. Plus, the motor allows the vacuum cleaner to run for up to 100 minutes on one battery when using Min mode, 4 so users can clean their whole house in one go.

▲ Bespoke AI Jet Ultra in a dress room

The Bespoke AI Jet Ultra also introduces the upgraded AI Cleaning Mode 2.0. 5 By sensing the brush load and vacuuming air pressure, this mode can classify a total of six different cleaning environments 6 using Samsung’s AI Optimum Tech and automatically adjust the cleaning performance. When using the Active Dual Brush, it can recognize whether a carpet is normal or long-pile. The vacuum cleaner senses corners 7 with the Slim LED Brush+, as well. And by adjusting the suction power and brush speed 8 for the different cleaning environments, it uses power more efficiently, reducing battery power use by 21% and increasing maneuverability by 8% with performance akin to Mid mode. 9

Complementing this powerful and intelligent experience, Samsung has enhanced the filtration system to ensure dust particles are captured when air is expelled from the vacuum cleaner. The Bespoke AI Jet Ultra features a Multi-layered Filtration system that effectively traps fine dust. 10 When air comes in, internal compartments like the cyclone and a metal mesh grille filter catch dust particles in succession. As a result, it achieves a filtration efficiency of 99.999%. 11

Another distinctive benefit is that Samsung has implemented HEPA filtration into its Multi-layered Filtration system. With this system, the Bespoke AI Jet Ultra captures dust particles as small as 0.3µm, allowing less dust 12 to escape into the air.

1 Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.5.8 standard, using a handheld type vacuum cleaner (with no brush) in Jet mode. The results were compared to cordless stick vacuum models available on the market with a stated suction power within 30% of the actual suction power of the Samsung model tested by SLG. Based on sales data between January 2024 and December 2024 as compiled by an independent market research institute. 2 In May 2023 it was the first cordless stick vacuum cleaner to receive AI certification from UL Solutions, a leading independent safety science organization. 3 Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.5.8 standard. Measured at the inlet of the non-motorized tool when the dustbin is empty, using Jet Mode and a large capacity battery that is fully charged. Lasts up to 1 min. 4 The stated run time applies when using a large capacity battery (3970mAh) and the minimum power level with a non-motorized tool attached. Results may vary depending on actual usage. 5 The updated functions of AI Cleaning Mode 2.0 can be activated after registering the stick vacuum cleaner on the SmartThings App. The operation of AI Cleaning Mode 2.0 may be limited in certain environments, such as when the All-in-one Clean Station is unplugged or Wi-Fi connection is unstable or the Bluetooth connection status between the stick vacuum cleaner and the All-in-one Clean Station is unstable. If AI Cleaning mode 2.0 does not work frequently, please move the All-in-one Clean Station to a space without obstacles nearby. To enable continuous function updates, users should keep the Wi-Fi in the house on at all times. 6 The ability to identify different cleaning environments and the time it takes to change the settings can be affected by environmental conditions. 7 Corner and floor-wall joint detection only operates in hard floor environments. “Corner” refers to the area where two flat and closed walls meet. The suction power increases about 2-3.5 seconds after the brush is pressed against the wall. If the brush contacts only one side of the corner or if there is a gap in the corner, it may not be recognized as a corner, and the recognition accuracy and reaction speed may vary depending on the wall shape and actual usage environment. 8 The brush rotation speed (rpm) can only be adjusted when using the Active Dual Brush. 9 Based on internal testing when using the Slim LED Brush+, in accordance with the global average ratio of the floor composition – wooden floor 76% and carpet 24%. It achieves the same cleaning performance as Mid mode with 2% or less difference in cleaning efficiency, in accordance with the IEC 62885-2 Cl. 5.1 and 5.4 standard. The battery consumption was measured based on the actual amount of power consumed while using the vacuum cleaner for 35 minutes from a fully charged state. The maneuverability is based on the actual measured value in accordance with the IEC 62885-2 Cl. 7.3.9 standard. Results may vary depending on the actual usage conditions. 10 Refers to dust particles in the size range of 0.5 to 4.2µm. 11 Based on internal test in accordance with the IEC 62885-2 Cl. 5.11 standard, using Jet Mode. Results may vary depending on actual usage. 12 Based on testing by SGS-IBR Laboratories, in accordance with the ASTM F3150 standard, using Jet Mode. Results may vary depending on actual usage. Compared to our non-HEPA filter model. Refers to dust particles with the size of 0.3µm or above.

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