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SonyHome AppliancePublished 2026-06-15

Sony BRAVIA 2025 TV Lineup: The 8 II QD-OLED Succeeds the A95L, the 5 Series Mini-LED Goes to 98" — Cinema Comes Home?

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Official announcement republished verbatim (not rewritten or translated); source linked on this page.(Original language:English)

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The expanded lineup hosts cutting-edge processing and contrast in large and small screen sizes to perfectly complement any room

SAN DIEGO , April 2, 2025 /PRNewswire/ -- Sony Electronics Inc. announced its new 2025 BRAVIA ® TVs, bringing even more options to enjoy cinema at home and experience it the way filmmakers intended. The new BRAVIA 8 II , Sony's new flagship QD-OLED and successor to the A95L, and the BRAVIA 5 Mini-LED TV leverage Sony's signature cinematic excellence powered by the cutting-edge XR Processor with an AI scene-recognition system 1 . Also introduced is a new entry model BRAVIA 2 II . The models host a variety of screen sizes ranging from 98" class in the new BRAVIA 5 to 43" class in BRAVIA 2 II.

The new BRAVIA 8 II, Sony’s new flagship QD-OLED and successor to the A95L, and the BRAVIA 5 Mini-LED TV leverage Sony’s signature cinematic excellence powered by the cutting-edge XR Processor with an AI scene-recognition system . Also introduced is a new entry model BRAVIA 2 II. The models host a variety of screen sizes ranging from 98” class in the new BRAVIA 5 to 43” class in BRAVIA 2 II.
BRAVIA 8 II 65 inch TV design: The centerpiece. Ultimate visuals and slimness.
BRAVIA 5 98 inch TV: Big on entertainment, easy to love.
BRAVIA 2 II 65 inch TV: Life, upscaled. In 4K.
BRAVIA TVs and BRAVIA Theater home audio products work best together.

Additionally, Sony is introducing a new BRAVIA Theater home cinema system, soundbar and optional speakers as well as a new BRAVIA home cinema projector, further solidifying its commitment to expanding the line-up of BRAVIA covering a whole spectrum of home entertainment devices.

Sony's wide variety of products such as digital cinema cameras and professional monitors have been widely utilized by film production professionals, allowing a unique understanding of the cinema industry and relationship with filmmakers. The new line-up of BRAVIA TVs, home audio, and home cinema projectors draws the connection between the filmmaker and the viewers, bringing the authentic cinematic experience to the home.

The new flagship QD-OLED, BRAVIA 8 II ,  uses Sony's proprietary XR Processor and the latest generation QD-OLED panel to deliver the creator's vision with unparalleled fidelity. XR Triluminos Max™ enhances the display of more natural colors while preserving vivid brilliance, ensuring that each colors appears just right and optimizing the high color purity and wide color gamut of the QD-OLED panel. The XR Processor features an AI scene-recognition system that detects and analyzes the picture to portray the most realistic display. The BRAVIA 8 II has a high luminance panel and a temperature sensor with XR Contrast Booster that precisely controls light to show depth and detail. Acoustic Surface Audio +™ turns every part of the screen into a powerful speaker emitting sound from the right place in the scene to create a cinema-like experience. BRAVIA 8 II delivers perfect blacks and superior contrast with OLED technology for stunning visuals for an authentic cinematic experience at home.

BRAVIA 5  Mini-LED hosts many of the state-of-the-art technologies and features of last year's most advanced models into a more affordable, yet compelling audiovisual package. The LEDs are intelligently controlled by XR Backlight Master Drive , which shares its core technology with Sony's professional monitors. This technology has precise local dimming for stunning contrast, beautifully capturing light and shadow with detailed gradation, from subtle facial shading to bold highlights. Available in five different screen sizes ranging from 98" to 55" class, BRAVIA 5 has several premium features which open the door to stunning pictures and room-filling sound that will make every movie night unforgettable.

BRAVIA 2 II  is a great starting point for anyone looking to get an exceptional viewing experience. This TV packs multiple essential features that make it a great companion for exciting film nights – even old HD favorites are upscaled to glorious 4K 2 , while Dolby Atmos® and DTS:X ® compatibility provides immersive audio 3 . With Google TV at its core 4 , it's always full of content and easy to use. The BRAVIA 2 II will be available in sizes ranging from 43" to 75" class.

Your favorite films and shows as the creator intended

BRAVIA is equipped with Studio Calibrated modes 1  that reproduce the image quality intended by film content creators in a home setting. Netflix Adaptive Calibrated Mode, SONY PICTURES CORE Calibrated Mode, and Prime Video Calibrated Mode ensure that films and shows are adjusted to match the creators' vision, delivering the intended picture quality for every studio.

Both BRAVIA TVs and BRAVIA Theater home audio products are compatible with IMAX ®  Enhanced 5 , an IMAX® and DTS partnership. These products have undergone a rigorous certification process to meet the standard required to deliver an unparalleled experience with SONY PICTURES CORE 6 and select films on Disney+. Fans can enjoy premium quality picture and sound on BRAVIA TVs and BRAVIA Theater home audio products with IMAX Enhanced mode i , including IMAX Enhanced sound with DTS:X ®  available on Disney+.

BRAVIA supports both Dolby Vision® 7 and Dolby Atmos ® for incredible brightness, sharper contrast, richer colors, and immersive sound across your favorite entertainment on Netflix, Disney+, and other popular streaming services.

Seamless integration with BRAVIA Theater home audio products

By combining a BRAVIA TV with a BRAVIA Theater home audio product, listeners can enjoy a seamless experience to focus on what matters the most. For maximum ease of use, the BRAVIA TV and BRAVIA Theater can be controlled from a smartphone with the BRAVIA Connect app 8 , where users can adjust volume and settings without using the remote or on-screen menu. BRAVIA TVs and BRAVIA Theater can also be controlled on one screen without switching the remotes. Alternatively, users can control features such as sound field and volume using just the TV remote. With an integrated User Interface (UI), soundbar sound settings automatically appear on the BRAVIA Quick Settings menu.

Reduced power consumption: BRAVIA 5 uses Sony's proprietary signal processing to maximize the characteristics of the panel device, automatically optimizing brightness for each scene while achieving both high brightness and low power consumption.

Eco Dashboard 2 allows you to easily change energy settings, individually or in one go. Eco Dashboard 2 puts everything conveniently in one place and can even monitor your power consumption for optimum efficiency.

Use of recycled materials: Recycled materials including Sony original SORPLAS™, plastic, steel, and aluminum are used for a variety of components such as the speaker box or bezel 9 .  

Click here for more on BRAVIA and sustainability

Vision and action assist: The Talkback screen reader function allows users to check program listings and set up the TV without looking at the screen. The volume and speed of talkback voice can be adjusted. Users can also control the BRAVIA Theater soundbar or system from the BRAVIA Connect App7, which supports the screen reader as well. Additionally, the tactile dots on the HDMI and S-Center terminals i of BRAVIA TV match those found on the BRAVIA Theater products to simplify the process of locating and connecting ports for a smooth setup experience.

Voice commands can be used to operate the BRAVIA TV, such as turning the power on/off and adjusting the volume. BRAVIA TVs are also equipped with shortcut commands that allow you to quickly and easily turn on/off accessibility features, allowing both those who require them and those who do not to use the same TV set without stress.

Click here for more on BRAVIA and accessibility

Product Information For more information on the BRAVIA 8 II please visit https://electronics.sony.com/tv-video/televisions/all-tvs/p/k65xr80m2 https://electronics.sony.com/tv-video/televisions/all-tvs/p/k65xr80m2 . Pricing and availability will be shared Spring 2025.

For more information on the BRAVIA 5 please visit https://electronics.sony.com/tv-video/televisions/all-tvs/p/k98xr50 . Pricing and availability will be shared Spring 2025.

For more information on the BRAVIA 2 II please visit https://electronics.sony.com/tv-video/televisions/all-tvs/p/k65s20m2 . Pricing and availability will be shared Spring 2025.

About Sony Electronics Inc. Sony Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Group Corporation, one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming, robotics and financial services. Headquartered in San Diego, California , Sony Electronics is a leader in electronics for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution and customer service. Sony Electronics creates products that innovate and inspire generations, such as the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment to industry leading 4K and 8K Ultra HD TVs. Visit http://www.sony.com/news for more information.

1 Available in BRAVIA 8 II and BRAVIA 5 2025 TV models.

2 Upscaled, simulated and enhanced 4K images will vary based on source content.

3 Dolby Atmos and DTS:X content compatible with streaming services or compatible content device connected via HDMI input (sold separately).

5 Compatibility varies by model. IMAX Enhanced content enables full IMAX Enhanced experience with compatible streaming services such as SONY PICTURES CORE (formerly BRAVIA CORE), or compatible content device connected via HDMI input (sold separately).

6 Purchase an eligible TV and register for SONY PICTURES CORE™ by February 23, 2028 to be eligible for promotion offers. Available movies subject to change. Terms and conditions apply, for full details see https://sony.net/sony-pictures-core . Network services, content, and operating system and software of product may be subject to separate or third-party terms and conditions and changed, interrupted, or discontinued at any time and may require fees, registration, and credit card information.

7 Available in BRAVIA 8 II and BRAVIA 5 2025 TV models. For specific model compatibility, refer to the Sony website.

8 Download app at Google Play and the App Store. Network services, content, and operating system and software subject to terms and conditions and may be changed, interrupted or discontinued at any time and may require fees, registration and credit card information.

9 Plastic total including SORPLAS: approx. 17%(55" BRAVIA 8Ⅱ), steel: approx. 5%(55" BRAVIA 5), aluminum: approx. 11% (55" BRAVIA 5).

Sony's wide variety of products such as digital cinema cameras and professional monitors have been widely utilized by film production professionals, allowing a unique understanding of the cinema industry and relationship with filmmakers. The new line-up of BRAVIA TVs, home audio, and home cinema projectors draws the connection between the filmmaker and the viewers, bringing the authentic cinematic experience to the home.

The new flagship QD-OLED, BRAVIA 8 II ,  uses Sony's proprietary XR Processor and the latest generation QD-OLED panel to deliver the creator's vision with unparalleled fidelity. XR Triluminos Max™ enhances the display of more natural colors while preserving vivid brilliance, ensuring that each colors appears just right and optimizing the high color purity and wide color gamut of the QD-OLED panel. The XR Processor features an AI scene-recognition system that detects and analyzes the picture to portray the most realistic display. The BRAVIA 8 II has a high luminance panel and a temperature sensor with XR Contrast Booster that precisely controls light to show depth and detail. Acoustic Surface Audio +™ turns every part of the screen into a powerful speaker emitting sound from the right place in the scene to create a cinema-like experience. BRAVIA 8 II delivers perfect blacks and superior contrast with OLED technology for stunning visuals for an authentic cinematic experience at home.

BRAVIA 5  Mini-LED hosts many of the state-of-the-art technologies and features of last year's most advanced models into a more affordable, yet compelling audiovisual package. The LEDs are intelligently controlled by XR Backlight Master Drive , which shares its core technology with Sony's professional monitors. This technology has precise local dimming for stunning contrast, beautifully capturing light and shadow with detailed gradation, from subtle facial shading to bold highlights. Available in five different screen sizes ranging from 98" to 55" class, BRAVIA 5 has several premium features which open the door to stunning pictures and room-filling sound that will make every movie night unforgettable.

BRAVIA 2 II  is a great starting point for anyone looking to get an exceptional viewing experience. This TV packs multiple essential features that make it a great companion for exciting film nights – even old HD favorites are upscaled to glorious 4K 2 , while Dolby Atmos® and DTS:X ® compatibility provides immersive audio 3 . With Google TV at its core 4 , it's always full of content and easy to use. The BRAVIA 2 II will be available in sizes ranging from 43" to 75" class.

Your favorite films and shows as the creator intended

BRAVIA is equipped with Studio Calibrated modes 1  that reproduce the image quality intended by film content creators in a home setting. Netflix Adaptive Calibrated Mode, SONY PICTURES CORE Calibrated Mode, and Prime Video Calibrated Mode ensure that films and shows are adjusted to match the creators' vision, delivering the intended picture quality for every studio.

Both BRAVIA TVs and BRAVIA Theater home audio products are compatible with IMAX ®  Enhanced 5 , an IMAX® and DTS partnership. These products have undergone a rigorous certification process to meet the standard required to deliver an unparalleled experience with SONY PICTURES CORE 6 and select films on Disney+. Fans can enjoy premium quality picture and sound on BRAVIA TVs and BRAVIA Theater home audio products with IMAX Enhanced mode i , including IMAX Enhanced sound with DTS:X ®  available on Disney+.

Sony BRAVIA 2025 TV Lineup: The 8 II QD-OLED Succeeds the A95L, the 5 Series Mini-LED Goes to 98" — Cinema Comes Home?

Specifications

Flagship
BRAVIA 8 II QD-OLED (succeeds A95L)
Mini-LED model
BRAVIA 5, up to 98 inches
Processor
XR processor with AI scene recognition
Audio pairing
Pairs with BRAVIA Theater
Entry model
BRAVIA 2 II, from 43 inches
Announced
April 2, 2025
Availability / Price (official)
Per Sony regional sites

Sources

Specs and launch info are cited from official sources; the analysis is our own original writing.

On April 2, 2025 Sony announced an expanded BRAVIA TV lineup, pitched as "the most authentic cinematic home experience." The opinions and analysis here are our own; specs are cited from Sony's official press release (see sources). Core configuration: the BRAVIA 8 II is the flagship QD-OLED, succeeding the well-reviewed A95L; the BRAVIA 5 uses Mini-LED in sizes up to 98 inches; the range carries an XR processor with AI scene recognition to optimize the image; it pairs with BRAVIA Theater audio for a home cinema; and the entry BRAVIA 2 II starts at 43 inches.

Our take: Sony's strength was never the biggest number on a spec sheet — it's the tuning. The XR processor's scene recognition, color and motion handling often make the picture look more natural and watchable than brighter-on-paper rivals, which is why Sony's picture fans keep buying. The flagship 8 II QD-OLED succeeds the A95L, promising strong shadows and color; the 5-series Mini-LED at up to 98" gives a path to a huge screen without OLED prices. Pairing with BRAVIA Theater unifies the picture-and-sound ecosystem for a complete movie experience. To be honest: Sony rarely plays the price war and tends to cost more than rivals at the same size and tier; its gaming specs (e.g., peak refresh) aren't always the most aggressive of the season; and the entry 2 II is about affordability, so set picture expectations at "good enough," not flagship. In short: ideal for those who value picture tuning and cinema and will pay a bit more for Sony's polish; if you chase top refresh rates or the lowest price, compare across brands.

An honest note: pricing, model availability, sizes and launch timing follow Sony's regional sites and channels; panel type, peak refresh rate and AI features can vary by model and region, so verify the local product page before buying.

Pros

  • XR-processor tuning is natural and watchable — picture quality is the strength
  • The 8 II QD-OLED succeeds the A95L with promising shadows and color
  • The 5-series Mini-LED reaches 98" — a huge screen without OLED prices

Cons

  • Sony avoids price wars — it often costs more than rivals at the same tier
  • Gaming specs (e.g., peak refresh) aren't always the season's most aggressive
  • The entry 2 II is "good enough," not a flagship-level picture

Discussion